Cold Play apresenta Mylo Xyloto

On Wednesday 26 October Cold Play presented their new album Mylo Xyloto to the world at a press conference at Hotel Puerta América in Madrid.

Call & Play had the privilege of being contracted to provide the equipment for this event, which was coordinated by Sam Krueger of SKA Productions for EMI Music, England.

Cold Play decided to present their album and begin their world tour inMadridbecause « it’s one of the most beautiful cities in the world » and because Las Ventas is an « impressive » location, according to Chris Martin, the group’s vocalist.

Journalists from all over the world attended the press conference where the group was sat on a small stage decorated with graffiti and the title of their new album.

The conference had to end before the group could answer all the reporters’ questions as they needed to go to the sound check for their concert in Las Ventas bull ring that night.